On July 17, 2023, Hi nova held a new product launch event with the theme "Hi nova 11 and Friends" and launched its latest product - Hi nova 11. The new Hi nova 11 inherits the aesthetic gene of the Hi nova brand design, brings the new No. 11 color, continues to lead the trend of fashion, and realizes the image ability and user experience through innovative technology to further meet the pursuit of young people's next generation life.
    Equipped with XD Portrait engine, it brings wonderful portrait photography experience
    Since the development of mobile image technology, more and more young people have begun to use mobile phones to record the beauty of life. As the latest work in the Hi nova series, Hi nova 11 brings an innovative and breakthrough image system with a new upgrade in front and rear, equipped with the XD Portrait engine, which further improves the overall brightness and dynamic range of photos through the new portrait detail enhancement technology and light and shadow reconstruction technology, and brings excellent portrait photography experience.
    Specific to the image parameters, the Hi nova 11 front is a 60 million 4K ultra-wide-angle portrait lens, the maximum can shoot 8960x6720 pixels selfie, 100° ultra-wide-angle photo. With the blessing of the portrait engine, whether it is a selfie or a shot, the transition of light and dark of the face is more natural, the contrast of light and dark is more hierarchical, and it can restore the real makeup atmosphere, bring more natural and more delicate facial samples, so that everyone is brilliant.
    The rear is equipped with 50 million super-sensing image system, bringing professional portrait, primary color photography, intelligent capture, intelligent focus and other powerful capabilities. The rear image module includes a 50 megapixel hyper-sensing lens, an 8 megapixel ultra-wide-angle macro lens, a laser focus sensor, and a 10-channel color temperature sensor. With the combination of powerful hardware and algorithms, the Hi nova 11 can perfectly present what the naked eye can see when photographing subjects such as portrait, landscape and architecture, whether it is backlight, dark light or any other complex scene.
    Here to tell you about the Hi nova 11 intelligent capture and intelligent focus of the two functions. The rear fast capture function can help us capture the cat that jumps up at home, the child that laughs heartily, the absolute dynamic capture weapon; Intelligent focus function is very suitable for shooting vlog, after locking the shooting target, focus intelligence to follow the protagonist, in portrait recognition and background blur algorithm, portrait blur is more natural, for users who like to shoot small video this function is simply not too good.
Trendy fashion, extremely thin
    In the era of appearance level supremacy, especially young people have a stronger demand for product aesthetic design. The new arrival of Hi nova 11 continues the series' understanding of the trend of fashion, with a trend-setting aesthetic design, catering to the aesthetic of today's young people.
    Color aesthetics has always been the advantage of Hi nova. Hi nova 11 brings a new color No. 11, as well as three color combinations of obsidian gold black and Snow White. Color No. 11 explains a new understanding of fashion aesthetics, highlighting the unique personality of young people, while Obsidian gold black and Snow White are low-key and elegant. It can meet the diversified needs of young people for colors. To enhance recognition, the Hi nova 11 lens module also uses the design concept of "Super star Flare ring" and "star orbit" to create a sense of harmony and symmetry, making the Hi nova 11 not only a mobile phone, but also a fashion item that can express personality.
In terms of visual display, the Hi nova 11 is equipped with a 6.7-inch 120Hz flexible OLED straight screen with a resolution of 2412x1084, which further compresses the black edge of the screen on the front, thus achieving a 93.4% ultra-high screen ratio and a better visual experience. The screen is also equipped with Display Turbo color display technology, supporting HDR photo and video high dynamic display, P3 wide color gamut color management, 120Hz high brush and 1440Hz PWM dimming, so that "color, true, smooth, clear" four aspects in one step in place, restore the natural and smooth beauty.
    In order to make the Hi nova 11 both thin and comfortable to hold, through more advanced lightweight technology, 3D technology laminated, let the Hi nova 11 to achieve 10% weight reduction, thickness reduction of 16%, body thickness is only 6.88mm, light to 168g; Combined with the R Angle design with a rounded radius of 11mm, it fully shows the beauty of simplicity and brings a comfortable feeling of holding.
    Performance dare to break through, more strength
    The new Hi nova 11 focuses on the use experience and pain point needs of the current young people, and further improves the charging life, game entertainment and other aspects.
Hi nova 11 in the body thickness of 6.88mm built-in a 4500mAh large battery, 66W super fast charge, support Turbo charging mode, just 31 minutes can be full, even if you forget to charge at night, the use of morning washing or breakfast and other fragmented time, go out can also have plenty of power, Completely solve the endurance anxiety.
    On the gaming side, the Hi nova 11 also brings a lot of innovation. Through the innovative game engine, it has been comprehensively optimized from SOC resource scheduling, GPU load reduction, touch display and other aspects, providing excellent game experience for players. As a 5G phone, the Hi nova 11 supports 5G dual-SIM network, Wi-Fi 6 enhancement and quad-network collaboration to further enhance users' Internet experience.
    When mobile phones become essential for travel, Hi nova 11's "Smart payment" and "Smart NFC" will bring users an unimaginable payment and going out experience. In the payment scenario, after taking out the mobile phone to unlock it, intelligent recognition can be triggered, and the transaction can be completed by approaching the scanning code gun; Based on the smart NFC function, you no longer have to worry about forgetting all kinds of access control and cards when you go out, and you can pass with just one swipe.
    The new debut of Hi nova 11, bringing more understanding of young people's appearance design, video experience and fast charging speed, can be said to be very in line with the appetite of young users. If you have certain requirements for the design of the phone, and value the image ability, then the Hi nova 11 will be your first choice.