Apple plans to overhaul its iPad lineup in 2024, aiming to reduce confusion over product offerings and boost sales. At present, Apple is selling iPad models mainly Pro, Air, Mini and the ninth and tenth generation of entry-level iPad, but there are only small differences between these products such as screen and size, in addition to the entry-level model chip and function are mostly similar, many consumers often do not know which one they should buy. 
Apple wants to bring the "clarity" of its Mac models to its iPad line. For example, we hope to reduce the confusion between iPad Pro and Air, which means that Pro series models will usher in major reforms, that is, OLED screen and new mold design, M3 chip and improved keyboard and other accessories, which will further consolidate its position as the most high-end model of Apple iPad series; In terms of screen size, the iPad Pro and the Air do have similarities, where the iPad Air will be divided into 10.9 inches and 12.9 inches, while the Pro will be 11 inches and 13 inches, which fully draws on the distinction between the MacBook Air and the Pro. 
In addition, because Apple did not release a new iPad this year, iPad revenue continues to decline. According to the data, iPad revenue this year is $28.3 billion, down from $29.3 billion in 2022. In order to boost iPad sales, Apple plans to launch the iPad Air and iPad Pro two new products in early 2024, of which the iPad Air will be released at the same time 10.9-inch and 12.9-inch two sizes.
According to a post by Ross Young, CEO of Display Supply Chain Consulting (DSCC) at XDA-Developers, Apple's supply chain has started shipping display panels for the larger 12.9-inch iPad Air this month. It should be noted that the 12.9-inch iPad Air uses a traditional LCD screen, not a mini-LED or OLED screen; The iPad Pro uses an OLED display, which is the first in the iPad family. Apple has been using OLED technology in its iPhone and Apple Watch, but large-sized OLED screens are more expensive. Compared with leds or mini-leds, OLeds can bring deeper blacks and more vivid colors. As a result, Gurman predicts that the 12.9-inch iPad Air will be much cheaper than the 12.9-inch iPad Pro. 
As for the chip, the 12.9-inch iPad Air will be equipped with Apple M2 chip, this chip uses TSMC 5 nanometer process, integrated 20 billion transistors, the CPU is composed of 4 performance core and 4 energy efficiency core, strong performance; The iPad Pro will have a new M3 chip, which Apple introduced earlier this year. The M3 chip uses 3 nm technology, which will significantly improve graphics performance compared to the M2 chip used in the current iPad Pro. 
Mark Gurman also mentioned that when the 11th generation iPad is released, Apple will also phase out the 9th generation model, and the subsequent iPad mini will also be updated and updated, mainly with faster processors.