On November 23, the new generation of Honor 100 series was officially released. On the occasion of the third anniversary of the Honor brand, the Honor 100 series has achieved a full-dimensional breakthrough with all-day eye screen advancement, SLR photo camera, jump chip upgrade and intelligent system experience, and has become a veritable full score sincere work. All along, Honor insists on exploring the deep realm of scientific and technological innovation with subversive thinking, and constantly creates perfect product experience for consumers. The new Honor 100 series deeply taps the potential of hardware, continues to lead the industry's technological innovation, and reshapes the gear ceiling with perfect quality.
Honor third anniversary forge ahead, with innovative technology and subversive design for consumers and the industry to open a new vision, with continuous leading product experience to win the market competition. Under the high R&D investment accounting for 10% of the annual revenue, Honor domestic and foreign R&D centers and more than 100 innovation laboratories jointly create Honor Oasis eye protection screen, Honor Qinghai Lake battery, self-developed RF enhancement chip and other cutting-edge technologies. The Honor 100 series continues the digital series "generation strong" gear king strength, to achieve a comprehensive upgrade of product power, to full screen, full image, full performance, full wisdom system to create full experience, and once again defend the king of gear.
Relying on the blessing of strong technical precipitation and independent innovation ability, Honor 100 series brings a new "Honor Oasis eye protection screen", represented by 3840Hz UHF PWM dimming, which integrates natural color display, 360-degree adaptive dimming, natural light eye protection and sleep aid display technology. Through TuV Rheinland Global Eye Care 3.0 certification and TuV Rheinland No Stroboscopic certification, with the industry's leading screen eye care technology, to bring users a more healthy and comfortable viewing experience.
In the fierce competition for the image track, Honor continues to break through the technical barriers, the iteration of the innovation of "SLR class photo camera", the hardware of the first SONY IMX906 outsole sensor, the software uses the leading algorithm engine, so that the character imaging from skin color texture, background blur, to hair are more DSLR texture, exploring a new height of mobile portrait photography.
In terms of performance and experience, adhering to the consistent idea of HONOR deep tuning and releasing potential, the second generation Snapdragon 8 flagship chip and self-developed RF enhancement chip HONOR C1 form a flagship dual core, with luxury heat dissipation, 5000mAh large battery, 100W super fast charge and 66W wireless super fast charge. Deliver a powerful performance experience that exceeds your peers.
Explore the limits of mobile eye health with the glory of the most powerful eye protection screen leading a new era
At present, consumers' awareness of eye care has been greatly improved, and higher demand for eye care has been put forward for intelligent terminal products. Honor takes user needs as the core driving force of brand development, pays attention to the needs of different user groups, and creates heart-warming smart technology. On the occasion of the third anniversary, Honor established the "Honor Oasis Eye Care Laboratory", with screen technology as the base, with human experience as the goal, and is committed to creating human factors, professional and standardized health display. The Glory 100 series is launched with the "Glory Oasis eye screen", which takes practical actions to practice the brand concept of science and technology to the good, and once again establishes a new benchmark for screen eye care technology.
In the past three years of development, Honor has invested more than 1 billion yuan in the research and development of eye protection screens, and has obtained more than 500 display-related patents. With the symbiotic innovation of end-to-end systematic bottom optimization and interdisciplinary functional design, Honor has become a leader in health display. And constantly explore the new blue sea of eye care - HONOR 50 series launched 1920Hz high frequency dimming, HONOR Magic4 series launched domestic LTPO, Honor Magic Vs launched VICO A+ class natural light eye care and sleep aid display, Honor Magic5 series launched 2160Hz high frequency PWM dimming, Honor 90 series launched 3840 Hz UHF PWM zero risk dimming, Honor 100 series debut "Honor Oasis eye protection screen". And since 2021, there have been 12 mobile phone brands to follow the high frequency PWM dimming eye care technology route led by Honor. Honor leads the common progress of the industry with innovation, so that more consumers can benefit from the inclusive technology.
Today, eye care display has become a unique brand mentality of glory, and has become an important direction of the evolution of the industry. Facing the future of eye care, Honor plans to invest more than 1 billion research and development costs within three years, with Honor Oasis Eye Care Laboratory as the cornerstone, together with Beijing Tongren Hospital, Shanghai Eye Disease Prevention and Control Center, China Institute of Standardization, Germany Rheinland, BOE, Visigna, Tianma Microelectronics, and international TOP100 universities and other units. In the four major areas of eye care standards and evaluation system construction, eye health and biomedical science, advanced screen technology and the construction of scientific research and academic units, deepen cooperation with partners, accelerate the implementation of screen eye care technology innovation, and continue to lead the health display to a new era.
All rivers run into sea. Independent for three years, Honor constantly breaks the boundaries of innovation at the same time, adhere to the people-oriented to improve the temperature of scientific and technological innovation, does not pursue to create consumer electronics luxury goods, but is committed to bring innovative technology to the majority of users, with the full dimension breakthrough, full score upgrade product experience, accumulate, lead the industry's self-developed technology, consolidate the leader position.
Market data is an important criterion for testing innovation strength. Honor always adheres to the people-centered extreme productism, driven by the concept of "two-wheel drive", Honor accelerates the output of new technologies with continuous high investment, and transforms user pain points into user reputation with constantly superimposed technical reserves. In 2023, Honor Magic series, Honor digital series, Honor X series explosive products continue. On November 23, Honor's one million foldable screen mobile phones were officially offline in Honor Intelligent Manufacturing Industrial Park, of which nearly eight became Honor Magic V2. This also marks that China's folding smart phones have fully entered the productization stage, achieving process reduction, yield improvement and large-scale production, and stepping from the pioneer into the mainstream. Honor with light and light technology power to drive the folding screen main machine era, promote domestic high-end mobile phones to the world, from China's glory to the world's glory.
Speaking with products, seeking for the future, as the "full score answer paper" handed over by the third anniversary of Honor, Honor 100 series brings full score experience in the screen, image, performance and system, reshaping the gear ceiling. In the face of a new round of fierce market competition, pay attention to long-term ism, the pursuit of high-quality development glory will continue to uphold the values of the user's real experience as the center, directly attack the real pain points of users ignored by the industry for many years, and even misled by the industry to lead the development of the industry with leading science and technology, and lead the way in the thousand sail race.