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Counterpoint predicts that by 2027, global foldable mobile phone shipments will exceed 100 million units

      Recently, Counterpoint's latest global foldable smartphone Tracker and forecast shows that by 2027, global foldable smartphone shipments are expected to exceed 100 million units, with Samsung and Apple accounting for the largest market share. Counterpoint also said that in the longer term, Apple is likely to launch its first foldable iPhone in 2025, which is expected to bring new growth to the segment. 
      China became the world's largest market for foldable phones last year, but it remains a niche market. According to the IDC report, China's foldable screen mobile phone market shipped nearly 3.3 million units in 2022, an increase of 118% year-on-year. Foldable screen products accounted for 1.2% of the domestic smartphone market from 0.5% in 2021. In 2023, the foldable screen mobile phone market continues its growth momentum, and it is also richer in categories. This is an important segment for brands that want to stay ahead of the curve in innovation and the premium segment.
      For the average consumer, a foldable screen with a larger screen has great advantages for playing high-definition videos, games, multitasking, and so on. As an emerging design style, the foldable screen mobile phone also has the characteristics of fashion and personalization. For consumers who pursue fashion and personality, foldable phones have become an attractive option. In addition, mobile phone brands have introduced novel designs in various forms, which have also stimulated consumers' curiosity and interest. 
      Compared with the entire smart phone market, the penetration rate of folding screen mobile phones still has a large room for improvement. It is generally believed inside and outside the industry that it is mainly due to the high price of folding screens. In the future, with the maturity of technology and the expansion of production scale, the reliability and durability of folding screen mobile phones will continue to improve, and the price will gradually decline. The major brands will also adapt more applications and services for folding screen mobile phones to further enrich the user experience, and I believe that its prospects are immeasurable.

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