According to market research firm Canalys, the global smartphone market grew 8% in the fourth quarter of 2023 to reach 320 million units, ending seven consecutive quarters of decline. After the launch of the new iPhone, Apple led the world with a 24 percent market share, with Samsung in second place with 17 percent market share. Benefiting from the recovery in emerging markets, Transsion moved into fourth place for the first time. For the full year 2023, global smartphone shipments were 1.1 billion units, down 4% from the previous year. For the first time, Apple edged past Samsung to become the top vendor by annual shipments, with both having a market share of 20 percent. 
At the same time, Canalys recently released the latest statistics of the global personal computer (PC) market. Data show that in the fourth quarter of 2023, the global personal computer (PC) market shipments increased by 3% year-on-year, ending seven consecutive quarters of year-on-year decline. For the full year 2023, global PC shipments totaled 247 million units, down 13% from 2022. The agency believes that the current market growth is poised to take off, and AI PCS will provide additional power in the next computer update cycle and beyond. It is predicted that by 2027, AI PC shipments will exceed 170 million units, of which nearly 60% will be deployed in the commercial sector. 
In the "Global Wearable Device Analysis Forecast 2024", Canalys mentioned that in 2023, the global wearable device category total sales of 186 million units, the main driver of growth is emerging markets. Wearable device growth is expected to increase to 10 percent this year, with global interest in smartwatches returning, and the product category is expected to grow 17 percent. The smartwatch industry is expected to rebound in 2024, with shipments expected to reach 83 million units, led by the basic watch category, which is expected to account for more than 40% of wearable wristband device shipments this year.
Thanks to the mild market demand of the holiday season, the market of mobile phones, PCS, smart wear and other markets are developing in a positive direction, among which the low-end products are the main driving force of this recovery wave. At the same time, with inventory pressure and global inflation further easing, manufacturers can focus on product innovation and long-term development strategies to lay a solid foundation for 2024.